Difference Digital And Traditional Marketing


Difference Digital And Traditional Marketing

Many small businesses struggle with deciding which kind of marketing to do, because their budget will only stretch to one or the other, not both.

Every business owner knows great marketing helps find and keep customers. In general, most recognize that there are many ways to market their products or services.  Now more than ever, people spend more time online than they spend reading books or magazines, or even watching TV.


  • Traditional marketing typical requires more manual processes, more time, and more money. Digital marketing, on the other hand, is highly automated and efficient.
  • Traditional marketing methods like television and magazine ads are costly, especially for small businesses. The lower costs of digital marketing allow for a more level playing field, allowing smaller businesses to compete with larger ones.
  • Traditional marketing uses fewer resources, and because of this, the audience will be very specific and targeted. Although digital marketing does see some targeting of its audience, the content is largely available to the public as a whole, dramatically increasing its scope.
  • Digital marketing has an edge over traditional marketing since it is able to give quick results, while the latter keeps you waiting for long before showing any results.
  • When the question of brand image arises among digital marketing vs traditional marketing, digital marketing has an added advantage. Due to the limitation of space and low frequency of advertisements as is the case with conventional marketing, it loses at the hands of the online marketing.

Digital marketing is like having your storefront open all day every day. Consumers can contact you through a form. They can see your services and have common questions answered. Read more about your services and tips in your blog. All while you deal with conversions. This makes digital marketing an indispensable part of your business.

So if you want to make your business online use digital marketing strategies. For learning these strategies you can do digital marketing course from an institute. You can also join “Digital marketing” program started by ETL LABS Pvt. Ltd., at Gomti Nagar, Lucknow. This program is mentored by IIM industry experts. You can visit us at http://etleducation.com